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Super Purposes is a career coaching platform offering structured programs, tools, and resources to support users transitioning into new careers.As part of the design team, I worked across multiple areas of the product, improving usability, creating consistency across experiences, and designing features that directly impacted engagement, conversion, and operational efficiency.
I worked as a UX/UI designer across multiple product areas, collaborating with cross-functional teams to improve both user experience and system consistency.
My work included:
-designing new product features
-improving existing user flows
-creating a design system and component library
-delivering production-ready designs and supporting developer handoff
reduction in repetitive support requests after launching the FAQ experience
increase in course sales following improvements to the Career Changer course
increase in user engagement through structured journal design
increase in dashboard usage by improving access and organization
Problem
Users frequently reached out with the same questions, creating unnecessary support load and slowing down response times.
Solution
Designed a structured FAQ experience that organizes common questions into clear categories with accessible, easy-to-scan answers.
Impact
Reduced repetitive support requests by 35%, improving both user experience and operational efficiency.
Problem
The course experience lacked clarity and structure, making it harder for users to navigate and complete the program.
Solution
Redesigned the course experience to improve content organization, flow, and usability.
Focused on
-clearer structure
-improved navigation
-more intuitive user journey
Impact
Increased course sales by 15%, indicating improved user confidence and conversion.
Problem
Users needed a more structured and engaging way to complete exercises and reflect on their progress.
Solution
Designed a guided journal experience (PDF-based) integrated into courses, allowing users to follow prompts and actively engage with the content.
Impact
Increased engagement by 20%, helping users stay more involved throughout the learning process.
Problem
Users lacked a centralized space to access their courses, track progress, and manage personal information.
Solution
Designed a dashboard that brings together:course accessprogress trackingjournal contentinvoices and user profile
Impact
Improved accessibility and increased dashboard engagement by 30%, making it easier for users to stay connected to their learning journey.
Problem
Design inconsistencies across the platform made collaboration difficult and resulted in fragmented user experiences.
Solution
Created a component library and design system to standardize UI patterns across the product.
Defined
button hierarchy (primary, secondary, states)
typography and spacing system
reusable components and layout patterns
Impact
Improved consistency across the platform, enabled faster collaboration between designers, and created a scalable foundation for future product development.
Across all projects, I focused on creating experiences that are simple, consistent, and easy to navigate.
Key principles included:
Working on Super Purposes strengthened my ability to design within a live product environment, where decisions directly impact both users and the business.
This experience highlighted how thoughtful design can go beyond aesthetics , improving efficiency, increasing engagement, and supporting growth across multiple areas of a product.
It also reinforced the importance of designing systems, not just individual screens, and balancing user needs with long-term scalability.
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