Summary
It started with a simple, everyday frustration:
I was on my way to work one morning when I realized I had left my glasses at home. Traffic in the city was already a mess, and asking someone to drive them over would’ve taken forever. That’s when the idea hit me what if there were a way to send small items quickly across town without relying on a full-sized delivery van or getting stuck in rush hour? Snapbox was born from that moment — a same-day, on-demand delivery service designed for people living busy urban lives. Whether it’s flowers for a friend, a forgotten phone charger, or your kid’s lunch left behind on the counter, Snapbox would let you send or receive small items with the speed and agility of a motorcycle courier. The concept was simple:
Easy to schedule
Optimized for items that fit in a small backpack or box
Delivered by vetted “Snappers” on bikes or scooters, avoiding gridlocked roads
Solution
Snapbox is a flexible, motorcycle-based delivery service built for modern city life.
Unlike typical delivery apps limited to food or groceries, Snapbox lets users send anything, as long as it fits on the back of a bike. Need to get your homemade cake to your mom across town?
Forget your laptop charger at your friend’s place?
Want to send a birthday surprise in the middle of a busy workday? With Snapbox, you can call a trusted “Snapper” , a vetted motorcycle courier , at any time, from anywhere. Motorcycles can weave through traffic and navigate tight streets, making them perfect for fast, same-city delivery. No limits on what you can send. No hassle. Just tap and go. Snapbox was designed to be:
Fast and efficient – powered by two wheels, not four
Versatile – not locked into one use case like food delivery
Frictionless – as easy to use as sending a text
THE DESIGN PROCESS
As the founder and designer, I started by asking:
“What do people actually need when it comes to quick deliveries?” Even though Snapbox was still just an idea, I wanted to ground the experience in real-world behaviors. I talked informally with friends, parents, students, and city commuters , people who had all experienced the frustration of needing to send or receive something fast. Several key insights emerged: People often rely on friends or family to drop things off when something’s forgotten
There’s hesitation using large delivery platforms for personal or small-scale needs
Speed and trust were the most important factors, especially for urgent or valuable items
Most wanted something simple, no complex forms or steps
These conversations helped shape the foundation of Snapbox’s experience:
Flexible enough to send anything
Fast enough to beat traffic
Simple enough to use in seconds
Information Architecture & Flow
I mapped out the core user journey with one goal in mind: get it done in 3 taps or less.
Enter pickup & drop-off
Describe the item
Confirm time & price
Discovery and research
Before diving into design, I knew it was crucial to build a shared understanding of Snapbox’s core purpose and audience. What exactly would the MVP look like? Who were the users we wanted to serve?
Based on the initial concept, we decided the MVP should be a simple, straightforward website where users could easily send any item quickly across the city. Next, to validate our assumptions and better understand potential users’ needs and habits, we launched a survey targeting city dwellers — busy professionals, students, parents, and small business owners.
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The survey uncovered compelling insights that shaped Snapbox’s direction:
76.5% of respondents said they prefer to spend money to save time, confirming a strong demand for fast delivery options.
66% liked the idea of 24-hour delivery from house to house — showing users want flexibility anytime.
A whopping 87.4% use technology every day, highlighting the importance of a seamless digital experience.
Over half (54.2%) admitted to canceling items in shopping carts due to slow delivery times, signaling frustration with existing services.
These findings reinforced that users wanted a fast, reliable, and always-available delivery service — something simple and trustworthy enough to integrate into their daily lives.
User stories
Once I gained a clearer understanding of my users and the delivery landscape, I translated those insights into user stories, vivid scenarios capturing how different people might use Snapbox in their daily lives. Putting myself in their shoes helped me imagine the service from their perspective and uncover potential pain points and opportunities.
Becca's story
Becca wants to send an item to her mother's home
Becca has to open the SNAPBOX website
Becca has to enter pick up location
Becca has to enter her destination
Becca has to accept the fair and details
Becca has to make a payment
Becca's priorities
High
Becca, as an user, needs to send her item as quickly as possible.
Becca, as an user, wants to know the information advance, such as the time and fare, so she isn't disappointed by the price or delivery time.
Medium
Becca, as an user, likes to monitor her shipment to make sure it doesn't go missing or that Snappers arrive on time.
Ideation and sketching
With user stories in hand, I began sketching early ideas to visualize Snapbox’s website and map out its core interactions. My first sketches focused on creating a simple, intuitive flow that welcomed users right away:
On the home page, visitors can either join Snapbox by signing up or simply continue as a guest to explore the service.
The delivery page lets users enter detailed information about their shipment, pickup and drop-off locations, item description, and preferred timing.
These initial drawings served as a launchpad to expand the design, helping me refine layouts, user flows, and key features before moving into digital wireframes.
User flow
Building on the research and sketches, I created a streamlined user flow to map out the core experience of the Snapbox website. The journey begins at the home page, where users can either create a profile or continue as guests. From there, they move to the delivery page, where they input details about their package — pickup and drop-off locations, item description, and delivery time preferences.
This flow focuses on minimizing steps and keeping the process straightforward, ensuring users can book a delivery quickly and effortlessly.
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Digital wireframes
After sketching out the initial ideas, I created my first digital wireframes to bring Snapbox’s core screens to life. These wireframes allowed me to test layout, hierarchy, and navigation flow more concretely. The initial version focused on simplicity and clarity, making sure every element served the goal of a fast, effortless delivery booking. Based on feedback and usability testing, I iterated on the wireframes, refining button placements, input fields, and user guidance to enhance the overall experience.
This iterative process helped ensure the design remained user-friendly and aligned with real user needs.
Style tile
To create Snapbox’s visual identity, I stepped back and considered what the service truly represents. This isn’t just another delivery app, it’s a trusted helper that people rely on to move their important things quickly and safely. Knowing that Snapbox serves a diverse group, from busy professionals to students and small business owners, the branding needed to feel friendly, dependable, and dynamic.
I focused on designing a style that reflects:
Speed and agility (inspired by the motorcycle couriers)
Approachability and trust (clear, warm colors and simple typography)
Simplicity and clarity (clean layouts to help users move fast)
The resulting style tile guided the UI design, ensuring consistency across colors, fonts, icons, and buttons, all supporting a seamless, confident user experience.
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Typography
Choosing the right typeface was key to capturing Snapbox’s personality. We wanted a font that felt upscale yet approachable, blending a touch of vintage charm with modern clarity. This balance reflects the service’s promise: reliable and trustworthy, yet fresh and dynamic. The typography conveys a message that is welcoming, celebratory, and timeless, inviting users to feel confident and comfortable while using Snapbox, whether they’re sending a quick delivery or a special surprise.
Color
Choosing the right color palette proved to be one of the most challenging and essential parts of Snapbox’s branding. Colors don’t just decorate a site, they set the mood and atmosphere, influencing how users feel and whether they decide to come back.
For Snapbox, the palette needed to reflect energy, trust, and friendliness, the core emotions behind a fast and reliable delivery service. Every shade was carefully selected to create a welcoming environment that feels both dynamic and dependable, encouraging users to engage confidently and return again.
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Final thoughts
One of the biggest lessons I learned throughout this project was: don’t be afraid to start over when necessary. Had I tried to force the new MVP scope into designs originally created for an earlier concept, the product would have been less intuitive, requiring more clicks and creating a confusing structure. By letting go of my attachment to previous work, I was able to design a cleaner, more effective experience, one that truly serves users’ needs.
Another important insight came from user testing with dashboards: dashboards should simplify, not complicate. Removing unnecessary labels and extraneous information helped testers complete tasks faster and with less frustration. Although it’s tempting to cram as much data as possible onto the screen, the true purpose of a dashboard is to save users time and highlight the most critical information at a glance.
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