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There are many technological advancements in today's world. Every day, more and more people rely on technology, especially mobile phones. We agreed to develop a smartphone app for our client who wants to increase the selling of her pottery goods since two-thirds of internet users use shopping apps on their mobile devices.
Client started her businesses less than two years ago and has so far relied on Instagram for branding and product sales. She is now looking for a way to increase her customer base by expanding her market.
User Personas
Journey Map
Digital Wireframes
Mood Board
Clickable Prototypes
We're working on a mobile app that will allow the client to sell her product and promote her brand. People tend to buy items through a safe shopping portal rather than through social media sites such as Instagram.
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Over the course of two weeks, I followed the HCD procedure. We explored how shoppers may want to recreate shopping experiences based on their tastes using the User Oriented Design process. We brainstormed and planned several solutions using user testing as our guide. We then put our ideas to the test in usability tests and used the results to create a high-fidelity interactive prototype.
The first move was to meet with the client and develop a common understanding of the product's MVP and target audience. So, based on the data, we decided to build a simple app that would allow users to view all of the items and shop them.Second step : By knowing our target audience we started doing some research. We started by a survey. Here are some results that we find out from surveys
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Coral
Influencer | Age: 33 | San Diego, CA
Motivation
Coral has recently moved into her new home and is shopping for new kitchen appliances as well as artwork to display her true spirit to her guests. She really likes to help small businesses because she is an influencer herself.
Frustrations
Finding a product and design that she adores,
as well as ensuring that the standard is appropriate within her budget
Saba
Party Planner| Age: 42 | San Francisco, CA
Motivation
Saba works for a catering company as an event planner. She is in charge of ensuring that every event runs smoothly. She is well-known for her design skills and use of unusual materials. She is enthusiastic about her work and delights in seeing her customers happy.
Frustrations
Purchasing handmade and one-of-a-kind items should be cost-effective so that the business can make a profit.
1. Customers desire a safe shopping experience.
2. They tend to work with applications that are quick to use.
3. They appreciate free delivery.
4. They are more likely to buy items that have received positive feedback.
5. Users expect the app to be transparent and all product details
Customer journey maps are versatile and an be used for a variety of purposes. They are often used to improve the customer experience and to better understand loyalty. These diagrams include insights into the motivations and attitudes of customers. Mapping the pain points of the user journey demonstrates the barriers and annoyances users have in trying to get a job done.
It was time to take my user stories and sketches and come up with some ideas after I had a clearer understanding of my users and marketspace. The user stories assisted me in prioritizing the key features of the Pezhal app.
I built low-fidelity wireframes for my preliminary design using Figma. This made it easier for me to arrange the elements of each page.
When it came to deciding on a brand identity, we looked no further than our target audience. All I needed to know was who they were, what they liked, and how we wanted them to feel. We knew we wanted to create something accessible to everyone, whether they were out on a Saturday afternoon bar crawl or at Shakespeare in the Park. One main insight was that no matter how dissimilar our users are, when they come to PEZHAL, they are all looking for the same thing "a pleasant shopping experience".
When it came to color, my thought process was to make sure the event hero photos were the true stars of the show. I didn't want to use something too flashy because it would detract from the purpose of the user's visit. The presentation of the App's products was my primary concern. The app is a selling site for pottery products, and since pottery is made of soil, I used that as the foundation for my color palettes, matching other colors from nature.
The intention of the typography choices was to contrast the traditional with the modern. With Fawkwang, we wanted our type to feel comfortable, elegant, and welcoming while also being obsessed with cool, urban, and a hint of grunge.
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The nature and name of the app combine to form the logo. PEZHAL means "new sprouts" in Persian. I tried to depict a sprout in the logo by using the letter P as the stalk and natural colors.
With first prototypes draft, I used Usabilla to make them interactive and wrote a formal usability test for the five user stories.
Results
Feedback from users was mostly positive overall. A few users expressed confusion and some suggestion . Going forward, I'm closely examining what other changes and features would improve the upcoming versions.
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Adding more details on shopping screen helps to follow the steps better
Spell checking
Checkout screen is empty
Add some animation when screens are changing
Give more details on products
It seems fast and easy to folloW
It’s easy to navigate
Spell checking
It’s better to move the logo to top of the page on last screen
Second shopping bag feature is confusing
I used Usabilla to render the first prototypes interactive, and I wrote a systematic usability test for the five user stories
RESULTS
Feedback from users was mostly positive overall. A few users expressed confusion and some suggestion .
Going forward, I'm closely examining what other changes and features would improve the upcoming versions.
Adding more details on shopping screen helps to follow the steps better
Spell checking
Checkout screen is empty
Add some animation when screens are changing
Give more details on products
It seems fast and easy to folloW
It’s easy to navigate
Spell checking
It’s better to move the logo to top of the page on last screen
Second shopping bag feature is confusing
We iterated on the concept and upgraded the prototype based on the main findings we synthesized by conducting affinity diagrams.
View Prototype
1. The first and most important takeaway for me is to collect as much information as possible on anything that will impact the user experience before we begin designing.
2. A well-structured content strategy that identifies consumer needs and values at an early stage.
3. It takes a team to design and create something. We must first determine what is required for the app and what can be created.
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