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PROJECT TYPE
ROLE
TIMELINE
Focus
Pezhal is a client project focused on helping a small handmade pottery business grow beyond Instagram-based sales.
While social media provided visibility, it lacked the structure, trust, and scalability needed for a consistent shopping experience. The goal was to design a dedicated e-commerce platform that would allow customers to browse, explore, and purchase products in a more reliable and professional environment.
Existing delivery platforms often focus on food, groceries, or larger-scale logistics, leaving a gap for people who need to send small personal items quickly across the city. For urban users dealing with traffic, urgency, and busy schedules, the current experience can feel too slow, too limited, or too complicated.
I wanted to explore how a local delivery product could better support these everyday moments, whether it’s sending forgotten essentials, small gifts, or time-sensitive personal items.
The client relied heavily on Instagram to showcase and sell products, but the purchasing experience was fragmented, informal, and difficult to scale.
This created an opportunity to design a dedicated platform that:
1. builds trust with customers
2. simplifies the shopping process
3. supports business growth beyond social media
Snapbox is designed for people in busy urban areas who need a quick, flexible way to send or receive small items without making the trip themselves. The concept is especially relevant for professionals, students, and local shoppers navigating traffic-heavy city life.
As the designer, I worked closely with the client to define the product direction and translate business goals into a user-centered experience.I led the design end-to-end — from discovery and user research to wireframes, UI design, and usability validation, ensuring the final product aligned with both user needs and the client’s vision.
I designed Pezhal as a mobile-first e-commerce experience that enables users to browse and purchase handcrafted pottery in a seamless and trustworthy way.
The platform focuses on:
1. Clear product presentation
2. Simple browsing and navigation
3. Secure and reliable checkout experience
To validate the concept, I surveyed potential users and spoke with people who regularly rely on delivery services in urban environments. I wanted tTo better understand both the users and the business context, I collaborated with the client to define the target audience and product goals.
I conducted surveys and gathered insights about user behavior, shopping preferences, and expectations when purchasing handcrafted products online.o understand whether speed, flexibility, and trust were strong enough pain points to justify a more lightweight delivery experience.
Users discovered products through social platforms but preferred purchasing in a more secure environment
Trust and transparency were critical when buying handmade or high-value items
Clear product details and visuals helped users feel more confident in their decisions
A smooth and simple checkout experience significantly influenced purchase behavior
Beyond the survey, conversations with urban users surfaced the priorities that would make a service like Snapbox feel valuable and trustworthy in real life
Across both the survey and interviews, the strongest patterns were consistent: people wanted a delivery experience that felt faster than traditional options, simple enough to use in seconds, and trustworthy enough for personal or valuable items. These insights directly shaped the MVP by prioritizing speed, transparency, and low-friction interactions.
To keep the product focused and practical, I defined a lightweight MVP centered around the core shopping experience:
This ensured the experience remained simple, intuitive, and aligned with the client’s immediate business needs.
The platform was designed to shift purchasing away from direct messages into a structured, reliable system.
Clear product information, visuals, and structured flows helped users feel confident when making purchases.
The experience was intentionally kept minimal to reduce friction and support quick decision-making.
The experience was designed to guide users through a simple and intuitive journey:
1. Discover products
2. Explore details
3. Add to cart
4. Complete checkout
This structure ensures a smooth transition from browsing to purchase.
I began with low-fidelity sketches to explore layout and structure, then translated them into digital wireframes to refine navigation and hierarchy.
The design focused on:
1. clear product presentation
2. easy navigation
3. minimal friction in checkout
4.intuitive interactions
The final interface was designed to feel clean, elegant, and trustworthy.
The visual design emphasizes:
1. simplicity and clarity
2. strong product imagery
3. a calm, refined aesthetic
4. easy-to-scan layouts
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The visual direction reflects the brand’s handcrafted identity while maintaining a modern e-commerce feel, balancing warmth with clarity to support both storytelling and usability.
To evaluate the experience, I tested key tasks including:
1. browsing products
3. viewing details
3. completing a purchase
What worked:
1. Users found the experience intuitive and easy to navigate
2. Product presentation felt clear and engaging
Key issues:
Based on testing, I simplified navigation, improved clarity in key interactions, and refined the checkout flow to create a smoother experience.
Working on Pezhal reinforced the importance of designing not just for users, but also for business growth.
Balancing user needs with the client’s goals helped shape a product that is both functional and scalable. It also highlighted how thoughtful design can transform an informal selling process into a structured, trustworthy experience.
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